Collection: NEW LONDON JEANS

NEW LONDON

Just over 10 years ago New London was introduced into the Australasian market

The label originated from Anthony Frym, a French man who designed men’s jeans label The Lab and the girlfriends liked his extrovert designs so he started NEW LONDON for them.

NEW LONDON as we know it in Australia and New Zealand has developed from 2 iconic styles CHELSEA and NOTTINGHAM, to a full wardrobe of jean/pants and beyond

NEW LONDON’s Fit has been worked on by Design director Claire Alexander to cater for a WOMAN’s body

Our key consumer is 30-35+ she has shape and wants a garment to compliment her shape

The design element has expanded from Extrovert styling as the majority, to a full mix of point of difference jeans and pants balanced with clean items in our fit

The design team is always listening to feedback and working on new cloths and details to keep the label fresh and fashion orientated

The aim of the brand is that it FITS YOU & YOUR LIFE

We don’t always obey current trends, but interpret them so our NEW LONDON WOMAN has her own expression of contemporary style