Collection: LANIA THE LABEL

Lania the Label brings together simple and clever design with natural fibres to create timeless pieces that will be loved forever. Lania takes on a new direction from previously branded Fray the Label and continues their design ethos with Longbeach Apparel’s global manufacturing excellence. The evolution of Lania offers a beautiful aesthetic with sartorial qualities designed for the sophisticated, classic modern woman.

New Zealand designer Rose Keys tells an elegant fashion story. Her signature design with a hint of glamour, a refined mix of textures and materials – all beautifully combined to create clothes soft to the touch and made for women to look great.